The non-aesthetic and non-visual approach of the Chow Sang Sang Jewellery Store design is best exemplified through the purely rational strategy of spatial optimization. This is applied throughout the site by creating a datum of organization which embodies all aspects of consideration including the corporate identity, display, storage, security, information, advertising, lighting and even the air-conditioning. Appropriate palate of materials and finishes are assigned to each programmatic datum for concerns of appropriateness and practicality.